{"id":1322450,"date":"2021-03-28T19:43:24","date_gmt":"2021-03-28T17:43:24","guid":{"rendered":"https:\/\/www.varesenews.it\/?p=1322450"},"modified":"2021-03-28T19:43:24","modified_gmt":"2021-03-28T17:43:24","slug":"what-is-an-ai-platform","status":"publish","type":"post","link":"https:\/\/staging.varesenews.it\/2021\/03\/what-is-an-ai-platform\/1322450\/","title":{"rendered":"What is an AI platform?"},"content":{"rendered":"

<\/u><\/strong><\/p>\n

An artificial intelligence platform<\/u><\/strong> is one that uses machines to carry out functions usually done by humans. For example, many web marketing functions can be repetitive and tedious, and require a lot of time. It is here that an AI platform <\/strong>comes into play.<\/p>\n

The main characteristics of an AI platform<\/strong><\/p>\n

In order to be considered an artificial intelligence platform, the software used in the automation processes must:<\/p>\n

    \n
  1. operate in such a way that the user cannot distinguish between its behaviour and that of a human being;<\/li>\n
  2. independently start the rational processes that imitate those of human logic;<\/li>\n
  3. operate rationally, by solving the problem or carrying out the required process in the shortest time possible and with the best possible result.<\/li>\n<\/ol>\n

    Thus, AI platforms can be of great help in performing web marketing processes and more.<\/p>\n

    How do artificial intelligence platforms work?<\/strong><\/p>\n

    Thanks to studies on cognitive sciences, logic and the Internet of Things, an AI platform is able to create patterns that predict the behaviour of users<\/strong>. This is a complex operation, which cross checks data concerning habitual behaviour, some key characteristics of the user-type and other mechanisms.<\/p>\n

    What matters for the marketing world is that everything leads to the optimisation of advertising campaigns<\/strong> on almost every digital support. Emails and social networks, sponsorships and classic advertisements reach just the right people, thanks to the complicated artificial intelligence algorithms.<\/p>\n

     <\/p>\n

    Using AI-based platforms in marketing<\/strong><\/p>\n

    There are numerous digital marketing tools that can be easily automated using artificial intelligence. Just think of email marketing, which, without the support of an AI platform<\/strong>, is incredibly time-consuming and complex. The platform can independently divide contacts into mailing lists, in accordance with particular criteria; send welcome, transactional or advertising emails; personalise the content to make the relationship with users more spontaneous and natural.<\/p>\n

    Another very interesting use of AI platforms<\/strong> is in the analysis of social channels. They identify and catalogue every conversation that takes place on social networks, about a brand, a campaign or a product. The company can then monitor the perception that users have of the object in question, which is very useful for brand reputation and for optimising media campaigns.<\/p>\n

    Content of pages and websites and their SEO optimisation can also benefit from an AI platform<\/strong>. This software can predict a user\u2019s interests, increase his involvement in online discourse, and optimise content in order to increase its ranking, naturally and consistently.<\/p>\n

    \u00a0<\/strong><\/p>\n

    Artificial intelligence for marketers<\/strong><\/p>\n

    From all that we have said, it is clear that an AI platform can be a valuable and effective tool<\/strong> in any marketing campaign. Furthermore, some of this software is capable of attracting leads and improving the buying experience altogether.<\/p>\n

    So, why should a marketer rely on artificial intelligence platforms?<\/strong><\/p>\n

      \n
    • Because they help to save time, money and energy;<\/li>\n
    • they enable the most spontaneous relationship with the user and increase loyalty;<\/li>\n
    • they improve data analysis and make it possible to understand what is working and what isn’t in current campaigns;<\/li>\n
    • and, as a result, they make it easier to plan and optimise future campaigns.<\/li>\n<\/ul>\n

       <\/p>\n

       <\/p>\n

      Translated by Elisa Cairone and Riccardo Bianchi<\/p>\n

      Reviewed by Prof. Rolf Cook<\/p>\n","protected":false},"excerpt":{"rendered":"

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